A simple sign inside a building can provide a nugget of information. Still, it might not say anything more about your business, reflect your corporate culture, or even guide a visitor where they need to go. Effective interior wayfinding design can result in stunning, cohesive signs that draw in your visitors and efficiently guide them where they need to be.
Learn about several interior wayfinding design tips to help your building signage stand out in helpful and engaging ways.
Wayfinding Design has Lasting Value
The first step in having efficient and meaningful signage is understanding that intentional wayfinding sign design has inherent value and is an important investment. Visitors should be welcomed with signs that offer eye-catching colors and graphics to grab attention and help direct them to specific locations.
Your building should offer signage that is current, appealing, and functional long after it’s been installed. Visitors can be discouraged or unimpressed if they see faded, broken, or out-of-date signage or if interior signs are a scattered jumble of designs and colors that reflect poorly on your business.
Incorporate Your Brand
Wayfinding designs can help reinforce your business brand and promote your corporate vision while making people feel at home while on your property. Incorporate your existing color scheme, fonts, and logos into a signage system that reflects the company’s aesthetic and theme throughout the property.
Custom interior wayfinding signs allow your company to demonstrate flexibility and creativity with signs that inform in engaging and bold ways.
Understand Your Audience
The goal of wayfinding signage is to welcome, provide information, and guide visitors and staff to their desired locations. Signage should never be confusing or overwhelming but simple and elegant in its presentation and function.
Think about the people who will most likely visit your property and tailor interior wayfinding signs to meet their specific needs. For example, a pediatrician’s office may need bright, cheerful signs with colorful letters and graphics. A museum or law firm may prefer sleek, sophisticated wayfinding signs to present a polished and professional image.
Utilize Landmarks and Interior Architecture
Incorporate building landmarks, interior architecture, or focal points to create a unified signage plan that works in conjunction with walls and ceilings to create a natural flow as people walk through your halls. Good signage should enhance the aesthetic and beauty of your property and not be a distraction.
Decision points of the property should be factored into sign designs, such as entrance lobbies or intersections when visitors have multiple directional options. For example, having a building map or directional signs near elevator doors can help point people in the right direction as they step out of the elevator.
Interior Wayfinding Design Solutions from National Signs
National Signs has decades of experience creating engaging, eye-catching, and informative interior wayfinding signs for a wide variety of buildings and industries. Our wayfinding interior sign designers can help you identify all areas where people typically look for signage to guide them inside a building.
Each interior sign we produce is thoughtfully designed, professionally manufactured, and strategically installed to ease the navigation of each person who walks through your doors. Contact National Signs today to learn more about our interior wayfinding design solutions for your business needs.
