Your company’s signage needs to accomplish a lot. It needs to promote your brand, direct customers to your building, and project professionalism. While vinyl banners certainly have their place, you’ll need to take things a few steps further if you want to achieve that last goal.
That’s where custom architectural signage comes in. Whether you choose a monument sign in front of your building or channel letters across the side, these signs will send a strong message to your clients. Let’s take a look at just a few of the ways that you can elevate your brand with signage designed especially for your business.
Attract More Attention
The primary purpose of any advertising is to get people’s attention, and your signage is no different. Channel letters on your building can potentially be seen from miles away, significantly increasing your visibility over traditional ground-level signs. Under the right circumstances, potential customers could spot your business from the highway before they even exit.
That’s not to say that monument signs won’t increase your visibility. Their large, prominent construction will attract far more looks than smaller, flimsier signs. Some businesses don’t have the option of attaching signage to their building, but most can take advantage of a custom monument sign.
Brand Your Building
Custom architectural signage can give your business something you may not have even considered yet. Once you’ve written your name across the top of your building, you’ve changed the way people talk about it. From that moment on, it’s not the building that XYZ Company is in. It’s the XYZ building.
It may seem like a small thing, but this one simple change will add a level of professionalism and permanence to your business that would otherwise take years to build. Nothing sends the message that your company is here to stay like integrating your marketing into the building itself.
Take Advantage of Your Surroundings
Your custom architectural signs can also help your business better blend into the community. For example, you can take advantage of existing greenery or neighboring buildings to serve as frames or backdrops for your signs. This can help your company visually integrate into the area, which might go a long way towards increasing acceptance.
If your company is new (or just new to the area), some residents might see temporary signs and banners as a sign that you’re an outsider who doesn’t plan on staying long. On the other hand, a monument sign is a great way to let everyone know you’re here for the long haul.
Create a Landmark
Finally, by integrating custom architectural signage into your business, you can create a memorable landmark that will keep people talking. How many times have you used a highly visible business sign while giving driving directions? That’s word of mouth advertising that you can’t buy.
In order for your business to stand out enough to qualify for landmark status, an ordinary sign won’t do. Start planning for a customized monument sign (preferably near a major street) or an impactful channel letter sign that’s visible from even further away.
Make a Bold Statement
Are you ready to take your business signage to the next level? National Signs can design, fabricate, install, and even service any custom architectural signage you can dream up. Take a look at our gallery to start getting ideas for your own company!
