Posters and vinyl banners have their place in advertising, but if you want to be seen as a professional company, it’s time to start thinking about architectural signage. While many businesses would like to take the next step in their brand presentation, a lack of understanding about the process often gets in the way.
Let’s look at some of the uses and benefits of architectural sign fabrication and find out how this type of signage can elevate your business.
What is Architectural Signage?
Architectural signage is the art of combining your message with a manufactured structure, whether it’s the side of your building, the wall next to your elevator, or wayfinding signs in your parking lot. This turns your entire campus into an extension of your branding.
It may not be wise to judge a book by its cover, but that’s never stopped anyone. Clients will start to form unfavorable opinions about your company if they see cheap, run-down signs or a blank building. On the other hand, well-designed architectural signs will make you look polished and professional.
Exterior Architectural Signs
Probably the first things that came to mind when you started picturing architectural signage were the large channel letters you’ve seen on countless buildings. While illuminated 3D lettering is undoubtedly a popular choice, it’s only the tip of the iceberg. You can also use architectural signs to completely change the profile or your building, like our sign in the picture at the top of the page.
Monument signs are also good examples of the blending of graphics with architecture. These signs can be used to display your logo, but they’re also helpful for wayfinding signage. You’ll often see them in the parking lots of malls or hospitals.
Interior Architectural Signs
Architectural signage isn’t only for the outdoors. Interior architectural signs range from wayfinding plaques to room and floor numbers to bathroom signs. The difference between custom architectural signs and something you can get off the shelf is the blending between the signage and the building itself. These aren’t generic signs; they look like they belong.
Another good example of interior architectural signage is LED video displays. While you’ll see plenty of these mounted on the wall like a regular television, you may also have noticed some video displays that are set into columns or hollow wall spaces. These monitors look like their part of the building, which sets them apart from standard wall-mounted displays.
National Signs Has the Experience and Skills You Need
Our expert team will design, build, and install the architectural signs that will set your business apart. We take great care in using materials that will stand up to time and the elements to provide you with a sign you can be proud of for years to come.
Whether you’re looking for indoor or outdoor, simple or complex, National Signs has you covered every step of the way.
We can’t wait to begin your architectural sign fabrication. Contact us today to get started!
