No matter what type of business you’re in, a Daktronics message board will help you raise awareness, get your message out, and promote your company. Fortunately, they’re also incredibly easy to manage and maintain.
Let’s look at a few things you can do to make sure your message is current and makes the most of your display’s capabilities. Then, we’ll show you a few things to watch out for when it comes to maintaining your light up message board.
Managing Your Message
Once you’ve got an LED display installed, you’re going to want to make the most of it. After all, what’s the point of getting such a useful tool if you’re only going to use it to display one static logo? Too many businesses purchase display screens only to show the same content over and over and even leave outdated content up for everyone to see.
In this section, we’ll give you some useful pointers on managing your message for the greatest possible impact. Ultimately, it all comes down to using your LED video display to its full potential and making sure your message stays relevant for your audience.
Keep it Current
We’ve all seen outdated message boards and wondered why someone didn’t just change the sign. Whether it’s a school sign showing the dates for Christmas break in February or a local car dealership advertising a sale that’s long since passed, there’s really no excuse for leaving up old information.
Fortunately, the Venus Control Suite software that comes with every Daktronics light up message board allows you to take control of your message like never before. You’ll be able to adjust the messaging on any or all of your signs from any web browser, making outdated messages a thing of the past.
Diversify Your Message
You’re also going to want to make sure you’ve got as many heads turning towards your sign as possible. That’s not going to happen if you don’t take advantage of everything your LED display has to offer. While text and logos are fine, you can use your Daktronics board to be much more of an attention-grabber than that.
They say a picture’s worth a thousand words, and that’s certainly the case in marketing. If you have high-quality photos of your products or even full-motion videos, you can use your LED screen to display them for your customers. Don’t forget about animated graphics and transitions too! The added motion will help draw the eye of anyone passing by your sign.
Maintaining Your Light Up Message Board
One of the biggest benefits of LED displays is that they don’t require a lot of upkeep. That being said, every sign will need some care eventually. When that time comes, please don’t put it off. The last thing you want is to be the business with the partially blacked-out sign.
By watching out for a few trouble indicators, you can stay ahead of most of these problems and have your sign running like new in no time. Remember: National Signs can help you keep your sign in good condition with proper maintenance, but not if you don’t give us a call!
What to Watch For
LED diodes don’t “burn out” like traditional bulbs but instead slowly fade over time. If you see a tiny black spot on your sign, you may have a dead pixel. This is usually a simple fix for the maintenance team, so call us while the problem is small. You can easily check for dead pixels by displaying a pure white screen so any dark dots will stand out.
If you see larger sections of your sign dimming or going out entirely, you may need a larger portion of your sign replaced. While a blacked-out section of the sign is easy to spot, it might not be quite so obvious if an entire area is starting to get dim. Your friend, the blank white graphic, can help here too. This time, you’ll want to check at night for the best chance at spotting potential problems.
How to Deal with Damage
If your sign has been damaged from wind, hail, or vandalism, or if your entire sign doesn’t work anymore, give National Signs a call immediately. While there are problems that will require a brand new sign, many damaged signs can be repaired if you act quickly.
National Signs can replace damaged sections and even install a new motherboard if necessary, so the last thing you want to do is wait to call. If damage has exposed the interior of your sign to the elements, the problem will only get worse the longer you let it sit.
National Signs is Here to Help
If you have any questions about managing or maintaining your light up message board, get in touch with the experts at National Signs. We’re always available to help you make the most out of your Daktronics LED display.
