Have you heard that 76% of consumers enter a place of business for the first time based solely on its exterior signage? That’s what one research study found. This fact alone is reason enough for business leaders to put some serious thought into considering all of the available options for signage on buildings.
Not sure where to start with selecting new signage for your space? Use our helpful guide to make a great decision!
Tips for Effective Signage on Buildings
Business leaders interested in creating a positive impression with their customers through exterior signage should consider a few important factors.
Here are our guidelines for choosing a style of exterior signage that will help your business attract new customers and keep them coming back for years to come.
Keep it Legal
When selecting your ideal building signage, one of the first things to consider is your city’s local set of rules, laws, and regulations. Municipalities have different restrictions and requirements for building signs, so business leaders must do their due diligence when researching and following local laws.
These restrictions can impact the kinds of signs your business can install because they often limit the size and scale of your signage, among other factors.
For this reason, it’s often wise to work with a trusted professional sign manufacturer who has experience researching and working within local codes and regulations to avoid any costly mistakes down the line.
Location is Very Important
The physical location of an office, shopping center, or another place of business can be a significant factor when choosing between different types of signs.
For example, suppose your business is located in a region where severe weather is typical. In that case, you’ll want to select types of signage built to withstand harsh conditions, like flex face signs or durable monument signs.
Similarly, if your business attracts a bulk of your customers during evening hours, consider a form of illuminated signage like halo-lit lettering, LED displays, or face-lit acrylic signs. By illuminating your sign, you ensure that it will remain visible even at night, which can further improve the reach of your signs and maximize your return on investment.
Here are two other bonus tips on the importance of location:
- Carefully planning your sign’s location will help increase its visibility, regardless of whether the building is easily spotted.
- You’ll also want to ensure that the sign’s location isn’t inadvertently driving away your customers.
A professional sign manufacturer and installer like National Signs can help ensure your sign is installed in an area that isn’t blocking your business from view or leading customers in the wrong direction.
Consider the Cost
It’s no secret that hefty costs are often associated with designing and installing business signage. However, options are available for budgets of all shapes and sizes.
For example, signs that utilize durable materials like aluminum or simple-lit channel letters are a cost-effective option for most businesses.
Don’t Forget About Maintenance Cost
In addition to considering the up-front cost of exterior signage, keep in mind that signs often require ongoing maintenance and repair. Some seemingly inexpensive sign materials prove to be more costly in the long run because they are less durable than other alternatives and need to be repaired or replaced on a regular basis. Those costs will add up over time!
Plus, businesses that allow their signs to fall into disrepair may inadvertently send the wrong message to the public and drive away potential customers, hurting revenue.
Choosing materials that can withstand the test of time is an excellent way for businesses to get the most out of their initial investment while consistently appearing polished and professional in the eyes of the general public.
National Signs Can Help You Make the Right Choice
National Signs is an experienced provider of custom signage on buildings. We are committed to meeting our customers’ unique needs, and we will be with you every step of the journey to select new signage that will make a lasting impression.
We offer industry-leading design services, but our expertise does not stop there. We recognize the importance of ongoing customer support, which is why we also oversee the fabrication, installation, and maintenance of our products.
Our project management team will support the process by planning, researching, and tracking the progress of your signage project. We also offer a 5-year warranty on all parts, labor, and signs to ensure your complete satisfaction.
If you’re looking for a partner to create custom building signs that will turn heads for years to come, National Signs is here to help. Reach out today to learn more about our services and schedule a consultation!
