Building brand awareness is no small feat, regardless of whether you’re a brand-new business or a longstanding community staple. In addition to pursuing digital marketing initiatives, it’s important to think about traditional advertising, such as branded signs.
Traditional marketing tools still pack a hefty punch when it comes to attracting and maintaining a customer base.
- Recent research suggests that more than 70% of consumers have chosen to visit a business for the first time because of the brand’s signage.
- Similarly, roughly 60% of consumers say that a lack of exterior signage would deter them from entering a place of business.
For these reasons, it’s critical for business owners to invest in high-quality branded signage that can be implemented both inside and outside of the physical space. Let’s look at some key benefits of incorporating branded signage into your company’s marketing efforts.
What are Branded Signs?
Branded signs come in all shapes and sizes and can be used for several different purposes.
- Exterior signage is often used to attract new customers or direct visitors to a business’s physical location.
- Interior signage can be used inside your space to direct traffic, advertise sales, and more.
Branded signs often feature a business’s logo or include other elements of a company’s branding package, like custom fonts, color schemes, and graphics. Here is a quick primer on some of the most popular styles of branded signage.
Pylon Signs
Pylon signs consist of a large sign face placed on one or two pylons. They are generally designed to extend high into the air in order to increase visibility from a distance and may also be illuminated for further conspicuousness.
Monument Signs
Monument signs are a more low-profile signage option most often placed near the entrance to a business. They can be constructed from a wide range of materials and are known for their durability and simplicity.
Flex Face Signs
Flex face signs are a large-scale variety of exterior signage. They generally consist of a sign face that is printed on a flexible PVC material and stretched over an aluminum or wooden frame. Multiple flex-face panels can be constructed and combined in order to create one super-sized sign.
Channel Letter Signs
This is one of the most popular branded signage styles because channel letters are highly customizable.
As the name would suggest, these signs consist of individual letters that are mounted onto a base or directly onto a building’s facade. The letters can also be illuminated in a number of different ways in order to improve their visibility in the absence of natural light.
Digital Signs
Digital signage can be used on the exterior and interior of your space. This type of sign is increasingly popular among business owners because of its versatility and sophistication.
Digital signage can take the form of LED signs with programmable messaging, as well as fully digital displays that function much like a television screen. Digital signage allows business owners to change the message or image that is projected to the public and can help to continuously attract new attention.
What are the Benefits of Branded Signage?
There are seemingly endless benefits to incorporating custom signage into your advertising initiatives. Building signage is a timeless and effective marketing tool that can be customized to meet the needs of a specific brand and its customers.
Let’s explore some of the most common reasons business owners choose to invest in high-quality branded signage.
Branded Signage is Effective
– Research has shown that over two-thirds of consumers believe that the quality of a business’s signage is a direct reflection of the quality of that business’s products or services. You can make a big impact through branded signage!
Subsequently, high-quality, impactful signage is a reliable tool for inspiring brand confidence and boosting a company’s reputation.
– Branded signs can help to attract new visitors, particularly if a business owner chooses to invest in a high-impact signage style like a digital display or illuminated pylon sign.
– Custom signage can also improve customer experience by helping to direct traffic or clarify a business’s location.
– All of these benefits work together to provide visitors with a more positive brand experience and boost the likelihood that they will revisit the business.
Branded Signs are Long-Lasting
Physical building signage is effective over the long haul. Business owners can partner with a trusted signage provider like National Signs to design a branded sign that will serve the business for many years to come.
Furthermore, signs created by National Signs are built to withstand a wide range of weather events and environmental conditions and generally require minimal ongoing maintenance.
Branded Signage is Cost-Effective
Branded signage can provide a significant return on investment. Investing in business signage will continue to attract new business and build brand awareness over time without incurring tremendous added costs. After the initial investment, you’ll just need to cover the cost of ongoing service and maintenance to keep your sign in tip-top shape!
Even more costly signage solutions like digital signage options are capable of delivering a substantial return on investment because these signage varieties are linked to improved public perception and increased business. You’ll look modern and engaging to your customer base.
The low overhead costs and minimal ongoing manpower required to implement and maintain branded signage only further boosts profit margins and allows businesses to divert their resources to more cost-intensive projects.
The Best Branded Signs Come from National Signs
National Signs is a trusted, full-service signage provider that can handle a wide range of signage needs across multiple industries. Our team designs, fabricates, installs, and maintains beautiful, top-quality signage products for clients of all backgrounds and experience levels.
Our in-house project management team oversees each and every signage project from beginning to end in order to ensure maximum client satisfaction and compliance with all local ordinances and guidelines.
Whether you’re starting from scratch or looking to give your existing signage a makeover, National Signs has the signage savvy and hands-on experience you need to achieve the signage style that’s right for you.
Learn more about why we are one of the most-respected signage providers in your area. Reach out today to speak with a team member. Or, visit our online gallery to explore some of our favorite branded sign projects.
